It’s not what you say but how you say it, that counts. Explore the world of content creation and make your business unforgettable.
Website Copy
Website copy is the window to your business. It needs to be clean, crisp and obvious what’s inside.
Through a swift discovery process, I translate your offering into what your audience needs to know, making the copy do heavy lifting that looks effortless. More impact, less waffle.
Messaging Pillar Workshop
Sure, you might know what your business is selling but what problems are you solving for your customer? You might be able to reel off 20 problems but sticking with 3 to 5 clean messaging pillars will focus your customer’s attention and see conversion rates skyrocket. After a 2 to 3 hour bespoke workshop, you’ll have pillars that hold your business up.
Tone of Voice Workshop
When you begin building a business, your tone of voice usually feels intuitive, particularly for solo founders. But as your business grows, it’s a little unfair to expect new hires and content creators to crawl inside your brain to articulate that unique voice. Or perhaps you never nailed it in the first place. A TOV workshop creates a bible for how your biz speaks.
Editorial & Blog Content
Once you have website copy, messaging pillars and TOV settled, it’s time to start creating content that drives traffic, leads, awareness and conversion. Strategically considered, well-written content that connects to your messaging pillars is not only functional (SEO & lead gen) but establishes your business as a thought-leader.
Podcast Production
If you’re in the business of producing podcasts, you understand the process is much more than sitting down at the mic, having a chin-wag and uploading it to the web. Podcast production requires pre-production (concept ideation & episode briefs) and post-production (show notes, time stamps & other marketing collateral). Take your podcasting to the next level with clever content strategy.
Editing
The art of editing applies to every form of written communication. Before you publish anything (from a grant application to a social media post) having a hawk-eyed review of your words for grammar, syntax and consistency of tone is essential. As they say, confidence is gained in drops and lost in buckets. Make sure your content is water-tight.